The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today confirmed that CBS Outdoor has become a Tier Three provider to London 2012. CBS Outdoor will exclusively supply LOCOG with outdoor media space to support its major marketing campaigns between now and 2012 itself and becomes official Outdoor Advertising Supplier to London 2012. 

CBS Outdoor’s media space includes national bus and tram networks, the entire London Underground, National Rail and major retail space in London. These spaces will become a major part of LOCOG’s marketing plans and will be used to support future London 2012 campaigns, including the launch of the volunteering programme later this year and the launch of ticket sales in spring 2011. All these campaigns will require large-scale public involvement as LOCOG seeks to recruit up to 70,000 volunteers and sell ten million tickets.

LOCOG CEO Paul Deighton welcomed the deal: 'With just over two years to go, we are reaching out to people all over the country and building our fan base for 2012, including the recruitment of thousands of volunteers and educating people about tickets going on sale in 2011. The quality and reach of the CBS Outdoor network will help us to communicate to the whole country what London 2012 is doing and how people can get involved. This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years.'

CBS Outdoor UK Managing Director Mike Moran said: 'This is extremely exciting news for us and we are very proud that LOCOG has entrusted CBS Outdoor with the important responsibility of helping them promote all aspects of the London 2012 Olympic Games and Paralympic Games. Our partnership with London 2012 uses all our different site types on both our traditional and digital advertising estates and will enable us to showcase the value of our media to current and prospective clients.' 

The deal with CBS Outdoor begins immediately.

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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog http://blog.london2012.com or follow us on Twitter http://www.twitter.com/london2012

Notes to editors: 

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are eighteen domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, GSK, Gymnova, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, Next, The Nielsen Company, Populous, Ticketmaster and Trident.

There is now one domestic Tier One Paralympic Games Partner, Sainsbury’s.

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.