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Young film-makers can win a chance to get their work showcased at the London 2012 Olympic and Paralympic Games through a major new nationwide competition announced today, Film Nation: Shorts. Click here to download images of Nicholas Hoult and young film-makers from Hackney at the launch which will be available from 11.30am on 22 March.
The winners’ work will be screened at the iconic venues of the Olympic and Paralympic Games in London 2012 to an audience of millions. The best films will also be showcased on giant London 2012 Live Site screens around the country, on the London 2012 website, and on a dedicated Film Nation website. Submissions for the competition will open on 21 June 2010, and the competition will be run each year until 2012, showcasing the creative talents of the next generation young film-makers and giving them a chance to be right at the heart of the Games.
11 -25 year olds are invited to create short films (of no longer than 3 minutes) that celebrate the values of the Olympic and Paralympic Games: respect, courage, excellence, friendship, equality, determination and inspiration. Submissions will open in June when the project website goes live, with young people able to submit their short films until 1 October 2010. The competition culminates in special regional and national award ceremonies each year to highlight the best new film making talent, with the first national award ceremony in December 2010.
Film Nation: Shorts is not just a competition, it is also a chance for young people to meet professional film-makers and acquire new skills in film-making techniques using the latest state-of-the-art Panasonic equipment, through a unique programme of 100 free workshops in centres around the country, which will be announced on 21 June. Details of the workshops and a series of free online film-making resources will be available on the Film Nation: Shorts website from June.
Film Nation: Shorts has been developed in partnership with Panasonic, the UK Film Council, Screen West Midlands and First Light with funding from the National Lottery through the Olympic Lottery Distributor. The delivery partners will be announced in June.
Ruth Mackenzie, Director, Cultural Olympiad, said: “This programme will deliver a powerful message about our intentions for the Cultural Olympiad: young people and their creative power are developed and celebrated and, with the support of our partners Panasonic and the Olympic Lottery Distributor, will be brought right into the heart of the 2012 Games.
“I want to take this opportunity to pay personal tribute to our partners and colleagues at the UK Film Council, Screen West Midlands and First Light for the work they have done with us in the creation and development of Film Nation:Shorts. Their inspirational support has been pivotal in realising our ambition to reach out to young people everywhere through the medium of film.”
John Woodward, Chief Executive Officer of the UK Film Council, said: “The UK is home to some of the world’s finest creative talent and what better way to showcase and celebrate this country’s next generation of film-makers than at the London 2012 Games, to a worldwide audience of millions.”
Panasonic UK Advertising and Sponsorship Manager, David Bonney said: “We are delighted to be working with LOCOG to engage young people in the craft of film making. These youngsters will be able to use the latest Panasonic consumer and broadcast camcorders to create a broad range of films, including Olympic-inspired ones, in the lead up to the London 2012 Olympic and Paralympic Games.
“We are looking forward to helping to identify new film making talent and seeing these short films recognised through regional and national competitions.”
Visit www.london2012.com/filmnation for more details.
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Media Contacts:
LOCOG
For further information please contact Paul Woodmansey the London 2012 Press Office on +44 (0)203 2012 100, paul.woodmansey@london2012.com or visit the website at www.london2012.com.
Find out the latest from London 2012 HQ on our blog http://blog.london2012.com or follow us on Twitter http://www.twitter.com/london2012
Bolton & Quinn
Jane Quinn, 020 7221 5000, jq@boltonquinn.com
Panasonic
Notes to editors:
Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges.
Olympic Lottery Distributor
The Olympic Lottery Distributor is investing National Lottery money to fund the London 2012 Games. It is providing £15.6 million to support the Cultural Olympiad and is a principal sponsor of Film Nation. It is also providing funding of £2.62 million to fund the network of Big Screens across the UK and will be providing up to £1.8 billion for the infrastructure of the Olympic Park and other Olympic facilities across the UK.
UK FILM COUNCIL (www.ukfilmcouncil.org.uk)
The UK Film Council is the Government-backed lead agency for film in the UK and our aim is to ensure that audiences at home and abroad can enjoy great British films. We do this by supporting the UK film industry, celebrating our film culture, and nurturing our film talent.
We fund film development and production, short filmmaking, distribution, film education, festivals, skills development, and digital innovation initiatives for film. Our work also encourages inward investment into the UK film production sector, the export of British films to international markets and fosters UK co-production with international partners. We fund and support the British Film Institute, the UK’s National and Regional Screen Agencies and the MEDIA Desk UK. Our work also extends to research, statistics and market intelligence to support the development of the UK film sector and combating film theft. The Certification Unit for qualifying British films is also part of the UK Film Council.
First Light
FIRST LIGHT is a unique organisation that provides funding and expertise to enable five to nineteen-year-olds, from all backgrounds throughout the UK, to make their own short digital films and media projects. FIRST LIGHT is supported by the National Lottery, through the UK Film Council and by DCSF. This year, the organisation will distribute £5.3 million. Since launching in 2001, FIRST LIGHT has funded over 30,000young people to produce more than 1,000films and media projects. For more information visit www.firstlightonline.co.uk
Screen WM
Screen WM is the lead agency for film, television, games and digital media in the West Midlands; a region that is driving innovation and excellence in content creation and cross-media collaboration. Our remit is to develop the economic, social and cultural wealth of the region through support for the screen media industries.
The London 2012 Cultural Olympiad
The four-year London 2012 Cultural Olympiad started in September 2008, at the end of the Beijing 2008 Paralympic Games. It is the largest cultural celebration in the history of the modern Olympic and Paralympic Games, designed to give everyone in the UK a chance to be part of London 2012. Inspiring creativity across all forms of culture, especially among young people, the aim is to make a real impact. Its legacy will last well beyond 2012.
Millions of people around the UK are already part of the Cultural Olympiad, through the Inspire programme and Open Weekend. The Cultural Olympiad will culminate with a UK-wide festival in 2012, bringing together leading artists from all over the world.
LOCOG works closely with the government and the Mayor of London along with a network of partner organisations such as the Arts Councils, BBC, UK Film Council, The Museums, Libraries and Archives Council (MLA), Regional Development Agencies and national and regional arts organisations. The Cultural Olympiad has benefited from a National Lottery grant of £15.6 million from the Olympic Lottery Distributor. Other funders include The Legacy Trust and Arts Council England. British Council will commit £3million to the international development of London 2012 Cultural Olympiad projects. BP and BT are Premier Partners of the Cultural Olympiad. Panasonic are the presenting partner of Film Nation: Shorts.
For more details visit www.london2012.com/culture
London 2012 Live Sites
The Big Screens are erected and run in partnership between LOCOG, the BBC and the various cities, in association with London 2012 partners BT and Lloyds TSB, supported by Cisco and the National Lottery through the Olympic Lottery Distributor. The screens carry a combination of local and national news, London 2012 updates, partner films and local community focused output such as university graduations or local art projects.
There are currently 18 London 2012 Live Sites located in Bristol, Cardiff, Middlesbrough, Norwich, Plymouth, Portsmouth, Swansea, Waltham Forest, Bradford, Derby, Manchester, Leeds, Liverpool, Swindon, Edinburgh, Leicester, Dover and Woolwich.
At Games-time in 2012 it is hoped there will be a national network of screens – both permanent and temporary – which will enable local communities to gather and watch London 2012 events.
LOCOG
As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are six domestic Tier Two Supporters – Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now fourteen domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, GSK, Holiday Inn, John Lewis, McCann Worldgroup, Next, The Nielsen Company, Populous, Ticketmaster and Trident.
The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.
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