The merchandise covered by this deal would carry the London 2012 brand(s) only and includes a full range of leisure wear and sports clothing, including tee shirts, polo shirts, fleeces, jackets, tracksuits, baseball caps, rucksacks, holdalls, and other items of clothing.

Chris Townsend, Commercial Director for LOCOG said: 'The London 2012 licensing programme is well ahead of schedule. There is a great deal of interest from companies and consumers in the key product areas of apparel, headwear and bags. We look forward to receiving innovative responses from the industry which will help us involve the public in the Olympic and Paralympic Games through our merchandise programme, as well as bring in important revenues as we seek to raise the £2bn required to stage the Games in 2012.'

Interested parties are being urged to seek further information and details of how to apply online at www.london2012.com/business. The first stage of the process is to register on the CompeteFor website, which is the online service for matching potential suppliers with Games-related business opportunities.

Launched at the beginning of 2008, CompeteFor allows for an open and transparent procurement process and enables businesses to have access to all relevant business opportunities between now and 2012. Tailored business support is also offered by the CompeteFor service. Provided by Business Link in England and the support services in Wales, Northern Ireland and Scotland, it is designed to help companies improve their performance and leave a business legacy for the UK.

The closing date for expressions of interest is Friday November 14, 2008.

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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog.