The Roadshow is touring the UK and visiting 27 stops over a ten-week tour in a specially branded 2012 double decker bus.

The theme of this year’s Roadshow is ‘Join In’, aiming to encourage everyone – particularly young people – to be inspired by sport with a long-term aim of increasing their participation in the run up to 2012, creating a lasting legacy for the UK.

On board the Roadshow bus, visitors can access the new 2012 Challenge website www.london2012.com, set their own challenge and be inspired by the Olympic Games to achieve it.

The Roadshow features a demonstration area, where visitors can take part in ‘taster’ sporting activities from Sport England, including rowing, netball, canoeing and badminton As well as the wide range of demonstration and participative activities, Sport England are also on hand to provide details of clubs in the local area where visitors can continue to participate.

Visitors can also join in at The National Lottery Dream Stats Zone to find out what it takes to be a sporting champion and how to get more involved with sport. The zone offers people the chance to try out the Dream Stats calculator – by answering a few simple questions, the online application matches their physical attributes and personal preferences to show what sports most suit them. Visitors can also assess their sporting aptitude for real, by taking a series of fun physical tests.

Sebastian Coe, Chair of the London 2012 Organising Committee commented: 'London 2012 will be a nationwide Games and the Roadshow is only the first part of our pledge to involve everyone the length and breadth of the UK towards, and including, 2012.

'I am delighted that the Roadshow is able to visit Stafford to demonstrate first hand how this is being undertaken and get the local community involved. We want to encourage young people to develop their sporting ability, to achieve something for themselves or to inspire others to unearth their own talents. Visiting the London 2012 Roadshow is a great first step to accomplishing this.'

Tessa Jowell, Olympics Minister, said: 'I am determined to ensure that these will be a Games for the whole UK. That is why we are staging the second nationwide Roadshow to take 2012's message and inspiration to every corner of England, Scotland, Wales and Northern Ireland.

'Last year the focus was on 'being part' of the 2012 experience. This year it is on the big Olympic and Paralympic ambition – motivating people to take part in sport. Winning the right to host the Games has given us an extraordinary opportunity to transform sport in the UK – providing the inspiration, facilities and environment to radically increase participation, for both the able-bodied and those with disabilities.'

Councillor Chris Saint, leader of the West Midlands Leadership Group for the 2012 Games said: 'London won the chance to host the 2012 Games on the back of the promise that the Games would mean something to people the length and breadth of the UK - and the West Midlands is particularly keen to make sure that happens.

'Not only are we ideally placed geographically to welcome international teams looking to base themselves close to the capital, but as a region we have a reputation for encouraging sporting excellence and hosting major international events. The West Midlands Leadership Group for 2012 has been set up to help ensure that our region gets its share of the business, economic and tourism opportunities offered by the Games. But more than that, we want local people to get involved – to take part directly in the Games through volunteering or simply by being inspired by what they see to try their own hand at sport.'

Steve Town, Sport England Regional Director added: 'Sport England’s ambition is to get two million more people taking part in sport by 2012; our target in the West Midlands is nearly 200,000. The Olympic and Paralympic Games in 2012, has the power to inspire us all to play sport and we want to make sure that everyone, no matter who they are and where they live in the country, has access to quality sporting activities in their local community.'

'If we can do this we will deliver a legacy the nation can be proud of. As a result of hosting the Games we want to be the first country ever to demonstrate that there has been an increase in the take up of sport in the country. We want our legacy model to be so successful that after 2012 countries hosting the Olympics and Paralympics Games will follow our lead.'

A National Lottery spokesperson said: 'There has never been a better time to be inspired to get involved in sport, and the National Lottery Dream Stats Zone will offer people the opportunity to find out just what sport they might be suited to, via an exciting interactive programme.

'They can even take a number of fun physical tests aimed at further assessing their aptitude for a particular sport. The National Lottery is playing a major role in funding the London 2012 Olympic Games and Paralympic Games, and the Roadshow represents a great opportunity to highlight this and thank Lottery players for their fantastic contribution.'