Advertising and Trading Regulations

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Advertising and Trading Regulations

An example of an advertising wrap on a building, which is not permitted by the Regulations unless authorised by LOCOG

The Advertising and Trading Regulations bring in temporary restrictions to advertising and trading in open public places, within a few hundred metres around competition venues during the London 2012 Olympic and Paralympic Games.

Although much ’business as usual‘ advertising, such as shop signs and in-store advertising will not be affected, to ensure the objectives of the regulations are met (or to prevent ambush marketing) other advertising in certain areas around the venues will only be permitted if authorised by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).

Trading in open public places around the venues will need authorisation from the Olympic Delivery Authority (ODA). Trading will be assessed to ensure the safety and security of the public visiting the venues. While the aim is to permit traders to operate business as usual, there will be a need to limit the number of traders in open spaces near venues to ensure the free flow of spectators.