• Normal colour scheme
  • Dyslexia colour scheme
  • High visual colour scheme

Before you apply

One of the first questions asked is why apply to be part of the Inspire programme? There are many - hopefully inspiring - reasons...

Inspire programme projects and events will:

  • Be a part of the largest event to take place in the UK this generation.
  • Be able to carry the Inspire mark on marketing material.
  • Reach new audiences, like never before.
  • Benefit from significant marketing activity, including listing on the London 2012 website.
  • Become part of the Inspire programme network. As such, you will receive a monthly e-newsletter highlighting new projects and events, promoting best practice, sharing experience and learning.

Things to note before you apply


  • The Inspire mark can only be awarded to projects and events which are non-commercial and are delivered by non-commercial organisations. If your project or event has any commercial element such as donated goods and services or a branded venue, please discuss this with us before applying.
  • If you get to the application stage, you will be asked to specify the marketing materials you would want to use the Inspire mark on. If you are successful, these requests will be the basis for your brand licence agreement. Please be aware that not all requests can be met. For example, the Inspire mark cannot appear on products or merchandise.
  • Please note that the Inspire mark is granted to a project or event rather than an organisation as a whole. Its use is subject to licence and approval of artwork.

Timeline for successful applicants

Pre-application

Please talk to us about your project and event before applying. Find out who to contact

Application

We will try to give you a decision within two months of receiving your application.

Licence

If your application is successful, a brand licence agreement will be issued to you, usually within two weeks. This needs to be signed and returned before you can start using the Inspire mark.

Induction

Before you start using the Inspire mark we will ask that the project manager and any other relevant members of your team or design agency attend a 30-minute induction conference call.

Brand centre

Once you have had your induction, you will be able to download the Inspire mark artwork and guidelines from our online brand centre.

Submission and approval

Every use of the Inspire mark needs to be approved by London 2012. We will try to feedback as quickly as possible but please be aware that review can take up to 10 working days.

Read our frequently asked questions about the Inspire programme