Whether you are the advertiser, the owner of the land, or the person actually undertaking the advertising (for example, an agency on behalf of a brand), if you wish to engage in any of these activities, in an Event Zone during the Games you will need specific authorisation from LOCOG.
Most standard shop signage, in-store advertising and small advertising on products displayed on shop premises and forecourts are not affected and a number of other exceptions apply.
Full details of all forms of advertising covered by the Regulations or exempt can be found in the Detailed Notice.
The Regulations apply to trading activity in all open public places within the Event Zones during Event Periods. This includes the highway and any private or public land to which the public has access. It does not include trading in a permanent building.
The wide range of trading activities covered includes:
- Selling any article, for example, trading from a pitch, mobile trading or trading from a marquee.
- Supplying a service, for example, providing tables, chairs etc. on public land adjacent to cafes and restaurants.
- Collecting money for charitable or other purposes in any way.
- Providing public entertainment for gain or reward (for example, busking).
There are a number of exemptions that exist for trading. Full details of this can be found in the Detailed Notice.