They're fantastic, very simple, clear and yet go very well with the logo (which i too have very much warmed to, and love it now). These are very nice and can't wait to see them used in the future.

Really great design!

Really like the dynamic ones, difficult to come up with an original idea but think you've cracked it. One issue - why is pentathlon logo a different size? I work on websites that cover the Olympics and having one logo a different size is going to cause design problems on all sites that cover 2012 - are you going to do an alternate version in the same size as the other pictograms?

I think the pictograms are really cool and can be understood by anyone whatever their nationality, which is why they are important, but it's amazing that they are so successful in establishing a separate identity - yes rivalling the best.

The strength of the Munich pictograms lies in the approach that the athlete´s body is clearly structured in three parts (head, torso and legs; the other pictograms show the body more or less as one part) and it uses thin and thick lines to contrast the elements against each other.The diagonals and angles of 45° or 90° generate tension and dynamics. The typical postures in each sports discipline are therefore shown with the highest level of clarity, and so I think Otl Aichers work still remains unmatched.Montréal 1976 used also the Munich pictograms, but in the Canadian colours red/white, whereas the Munich pictograms uses the Bavarian colours light blue/white. Form follows function!

Although we were not sure about the 2012 LOGO when it was first launched, we have come to warm up to it. We're sure that the new Pictograms will keep that feeling going until the Games and beyond. They are full of energy, continuity and smoothness. They are universal, just like sport should be. Incidentally, how can the blind 'see' and love them as we do? Has anyone thought of this?We hail all the Pictograms!Raffoul Darrer Architects

Fabulous work. Really slick design and the dynamic versions are truly faithful to their purpose. I do believe that this will be the major asset of the London 2012 brand. I can almost imagine how attractive and uplifting the city will look with banners displaying these pictograms. Good job!

Bright, Modern, Youthful, Futuristic, Energetic ... all wonderful themes for the games. Clearly understood by me and would look great on merchandise and marketing collaterals as well. Well done London again ! You're truly on you way to great success

I am delighted by the pictograms! They are just great (whether they are in the silhouette form or dynamic form). Just fantastic. However, I've sadly not quite 'warmed' to the logo and typeface just yet. The logo looks just too rigid by being made of straight lines. The LONDON 2012 wordings' typeface similarly (and sadly) looks so rigid too. The colour combination too (though its bright), ironically seems dull and the whole look of the games looks somewhat like a Image program form an Olympic games from the early 1990s, when the somwhat odd combination of colours and an overall, dull image, may have been a popular choice for the 'Look of the games'. The 'Look' usually stands as a design programme that is relavent to the times, like Mexico's image program and Munich's. Somehow, I do not feel the same for London's. I am surely not a design expert but hope you would take my humble deisgn suggestions into consideration. How about making the whole image program look more fluid, with the reduced use of rigid lines. And maybe a more cohesive colour combination? A more striking and cohesive colour palette like that of Athen's 2004 Olympics to relflect the great city of London?Vancouver came up with a nice, but rather plain design concept and tweeked it to make the whole 'Look' more dynamic around the time of the one-year countdown to the 2010 games. I hope London would do so before the games too.Thank you for taking my suggestions into considerations. Also, congratulations on the fantastiic pictograms which will surely rival Munich's! And great idea to have five images for the Modern Pentathlon instead of the usual single image.Deepan

The pictograms are fantastic!

good job!the pictograms look very nice!

A set of vector drawings (they are emphatically not "pictograms") that answer the brief's content and context perfectly. The content being an embarassingly bad logo -- or "brand" as it's referred to -- and the context being a shambolic, ill-thought out, marketing-and-corporate-sponsor-driven embodiment of mainstream British culture: the London 2012 Olympics. File the sports clipart alongside malfunctioning services, high street mediocrity and the tyranny of marketing committees: a true ambassador for contemporary Britain indeed. Yasmine laughs at the 'Old Europe' of Aicher ("things have moved on!" ha ha, silly old Otl!) while lauding, nay "hailing" the 'New Europe' in the "new element of our brand", primarily an asset for "our licensees and our partners". They admittedly now torture only our eyes and our intellect, but it's just the beginning...

My first reaction to the cyclist posted in confusing yellow on cyan was a big "NO".. wasn't the Olympic design bad enough???But on viewing the set as a whole and that your design parameters had to reflect the initial Olympic logo properties, they are an easily identifiable and easy to recognise group when seen in the sample cyan and magenta on white.You average visitor from any country is not bothered about the dynamics, energy or speed of a pictogram as long as it's recognised for what it represents.When are the T-shirts coming out?

All of the type is nearly unreadable. I didn't even realize the logo type said 2012. This is an international audience and it would be nice if the letter forms were somewhat familiar. As for the pictograms, you have the a choice of the clip art or scribbles--not a choice, really, but in so many cases being used together as if used on their own, they'd be incomprehensible. If you're going for the modern, the scribble version should be strong enough to stand alone. I see that in some of the larger format graphics, it works well blown up as a large abstract image. If the typeface weren't so silly these could work alone elsewhere too. But, it seems, the designers lack the confidence to let it exist without the traditional Letraset rub-down versions as a side dish. Buck-up, design team, and stand by your work. This is a big compromise we're seeing here and it smells of defeat and relentless corporate bullying. So sad.

Pictograms are fantastic.They are colourful and have an energy about them.I welcome London's branding of the games. These pictograms are a massive improvement on Beijing. Designs were limited and left athletes and visitors with limited choice on pictogram branded products. I'm looking forward to seeing them in London and the rest of Britain.Well done Brand teamJosie CichockyjParalympian 1984, 1988, 1996

The pictograms look great and are clear to understand in both forms.About the logo: I miss the smooth curves in the design. It looks too "blocky".But that's my opinion.