Q. What's the best way to involve people with the London 2012 Olympic and Paralympic Games?
A. A sticker, a leaflet, information in a travelcard wallet – and an Olympic Torch.

Last Saturday, 20 June, I shared a stall with colleagues from London 2012 at the ProActive Islington Sports and Cycling Festival, in north London. Surrounding the Arsenal stadium, the event offered archery, athletics, boxing, cycling, fencing, football, rowing, trampolining, volleyball, wheelchair basketball, plus dance, health checks and other activities.

Over 10,000 people attended, and many of them stopped by at our stall. Children wanted the sticker with the London 2012 logo, and everyone wanted a leaflet in a pouch of a travelcard wallet giving information on how to get involved with the Games.

My colleague Bob arrived with an Olympic torch for the Melbourne 1956 Games and lots of people, young and old, wanted to hold it and have their picture taken. It's a great sign of how inspiring the Games are. Bob is using the Torch in a scheme called 'Championship Pledges' for people to pledge to achieve something beyond what would they would normally do while holding the Torch.

With these tools we could tell people about the Games, promote opportunities to get involved, answer questions and hand out information on what was  happening locally.

This was also great partnership in action between London 2012 and Islington Council.

Same again next year?