The party conference season is now in full swing. This week it was the turn of Labour councillors, MPs and activists to flock to Manchester. We added the London 2012 Organising Committee, the Olympic Delivery Authority, the British Olympic Association, ParalympicsGB and five Beijing medallists to the mix as sport took over the conference for the day.

The team had two breaks in day chock-full of back-to-back senior level meetings. The two breaks weren't time off though - the first was a lunchtime 'ask 2012' fringe where Tessa Jowell joined Seb Coe from LOCOG, the ODA's John Armitt and Ian Clement (representing Boris Johnson) to field questions from a room packed with Labour delegates. It was standing room only as the team faced a grilling on everything from housing in East London and volunteering opportunities across the Uk to how we could improve broadcast coverage of the Paralympic Games in 2012.

The second break was the London 2012 evening reception. Invitation cards for the event were clearly the hot ticket of the night as Tim Brabants (Canoeing, gold and double bronze medallist in Beijing), Debbie Flood (Rowing, double silver), Joe Glanfield (Sailing, double silver), Sarah Stevenson (Taekwondo bronze) and Elise Laverick (Rowing, double bronze) joined all the key political and sporting stakeholders to express their support for the Games in four years' time. 

You also get to know some odd trivia when you're in the throng of politicians at these events - who knew, for example, that John Prescott was a big fan of Paralympic Wheelchair Rugby?

So, job done. Over 300 key people had had some kind of interaction with 2012 today. From Foreign Secretaries to MPs, and from Councillors to activists, cross-party support remains a top priority. Next stop is decidedly deep blue as we head to see the Conservatives converge on Birmingham.