So, at last the 2012 culture programme is ‘open for business’ – and with just over six months to go before the public launch of the Cultural Olympiad it’s not a day too soon.
The open nature of the programme and the new ‘Inspire mark’ are breaking new ground for the Olympic Games and Paralympic Games, as are the network of Creative Programmers all around the UK. It’s another important step towards making this everyone’s Games.
But this is all process, structure and construct. The philosophy of culture and creativity taking its place at the heart of London 2012 was there for all to see in the bid. The intellectual architecture was won in the values and vision for the Cultural Olympiad that emerged last summer. Now we have systems, criteria and brand mark to offer the hope of practical reality.
The truth is that all of this will come to naught without great content. Thankfully, as if to remind me of what we’ve been fighting for these last months, my diary over recent days has been brim full of it!




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