We were delighted to announce our investment in London 2012 today - we're perfect partners.
Our relationship with London 2012 is all about igniting people's passion for sport and their desire to get actively involved - not just in global, played-on-every-street corner sports like football or the mass participation sports like running, but in everything from fencing to weightlifting, hockey to archery, from Luge to Biathlon.
It's well documented that sport participartion is in decline in the UK and we have a real challenge when it comes to the long term state of the nations' health. Yet athletes for the GB Teams of tomorrow have to come from somewhere. And it isn't just about our future Olympians and Paralympians. It's about every child in every town and city in ever part of the United Kingdom being excited by the richness and variety of sporting activities they can get involved in.
Perfect partners for igniting passion
Nick, adidas Marketing Director, 20 Sep 2007
With our partners at 2012, our mission is to inspire. We want to arouse a passion, a lifelong healthy addiction to sport!
We'll inspire through our breakthrough product innovations, new technologies, design and style. We'll inspire through making the pursuit of British gold medals our number one priority. And we'll start as we mean to go on - by inspiring through example.
Every generation needs heroes and there's no better inspiration than seeing the world's best athletes achieving the impossible up close. So today across the capital we offered a real taster of what we'll bring to the London 2012 party: the inspirational sight of our sporting heroes demonstrating what they do best and proving that Impossible is Nothing.
This morning adidas turned London's Millennium Bridge into a 100m track for triple World Champion Tyson Gay to run on with 200m World Champion, Allyson Felix. Meanwhile, down on Horse Guards Parade (itself a 2012 sporting venue) a number of London 2012 hopefuls were pole vaulting over a London bus. There were gymnasts on scaffolding down Oxford St and hanging underneath Marble Arch, flash judo in unexpected places and our own Shanaze Reade racing around an Olympic standard BMX course in the middle of the Thames.
If you didn't get to see it live, you can catch all the action at www.adidas.com/london2012
And there will be plenty more happening between now and 2012.
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Comments for this post:
4 Oct 2007, 09:36AM, jackson.m said:
Olympic spirit flows in Beijing Olympic Sculptures tour
A sporting and Olympic spirit is currently making its way through the continents, thanks to an exhibition of 110 Olympic sculptures for the 2008 Beijing Games. On an international tour since June 2007, this exhibition aims to promote the activities linked to the Olympic Games and strengthen cultural links, thus showing the world a new cultural image of China.
A successful worldwide contest
These sculptures are part of a vast programme entitled the “Collected 2008 Olympic Games-themed Landscape Sculptures Contest”, which is being organised at the initiative of organisations such as the Beijing Games Organising Committee (BOCOG). The first stage of the project was to collect “landscape sculptures” from around the globe. With the participation of 90 countries, 290 projects from the five continents were selected from a total of 2,433. The shortlisted works were identified, then reproduced with the appropriate materials (bronze, stainless steel, aluminium, etc.) in order to be able to open several exhibitions simultaneously in China and abroad.
Bringing Olympic spirit from Beijing …..
Inspired by the sculptures of ancient Athens, the Beijing Olympic Landscape Sculpture Exhibition brings images of the Olympic Movement to the world, visiting cities from the five continents. Each sculpture also reflects the essence and the universal values of the Olympic spirit – unity, friendship, progress, harmony, participation and dreams. After a nation-wide circuit tour beginning on Olympic Day – 23 June – this year in Beijing, the exhibition started its international kick-off in London, host city of the following edition of Olympic Games in 2012, then travelling to cities that have already hosted the Games, such as Athens, Seoul, Los Angeles, Tokyo, Barcelona and Sydney, passing through other cities like New York, Dubai, Wellington, and the Olympic Capital, Lausanne, with a stay in the Olympic Museum.
…. to Gisborne where the sun first rises
The magic of the Olympic Games has also been spread over the small city of Gisborne, located on the East Coast of New Zealand. This city is known throughout the world as the first city in the world to see the sun rise. For three weeks, the sculptures have been displayed at the convergence of three rivers which flow into the great Moananui a Kiwa which, in turn, flows into all the other oceans of the world. On this subject, Shien Joe, BOCOG’s exhibition organiser says, “this is very good feng shui and will help bring good luck for both the exhibition and the Beijing Olympic Games, now less than a year away”. And what better symbol to represent the main theme of the 2008 Beijing Games: ‘One World, One Dream’.
29 sculptures for the Games of the XXIX Olympiad
During this international tour, visitors will not only have the chance to admire magnificent sculptures, but also to vote for their favourite one. These votes, together with those of a committee of art experts, will determine, at the end of 2007, the best 29 (symbolising the Games of the XXIX Olympiad) of the 110 sculptures, to be awarded gold, silver, and bronze medals. The winning sculptures will be then displayed around the Olympic venues in Beijing.