With performances on six stages, a funfair and hundreds of stalls selling food, clothes or other services, four members of London 2012 staff joined an estimated 75,000 revellers to enjoy a sunny Sunday afternoon at the London Mela this weekend.
Organised by the boroughs of West London and the Mayor of London, the London Mela offers the most wide ranging programme of any Asian festival anywhere outside the Indian sub-continent and shows off the richness of South Asian culture in London.
People visiting the London 2012 information stall came from all over London and the UK - our first visitors were Tower Hamlets residents who had their own stall as part of the festival and once the gates had opened we had visitors from Westminster, Ealing, Nottingham, Cornwall and all points in between.
We also had a visit from a member of staff from the agency who designed our brand who were pleased to see it in use in such an exciting setting and to hear the feedback we'd been receiving from people visiting the stand.
We spoke with hundreds of people and helped them understand a little more about the Games and the potential benefits for them, ranging from people with a really detailed knowledge of the Games to those that thought that only British people could compete at the London Games (in fact teams from 205 countries will compete in 2012).
All in all it was a much more successful day for us than the same event last year which was hampered by poor weather.
Roll on next Sunday, when the London 2012 information stall will be at the Capital Age festival on the South Bank.
