On Monday, 4 June, I was called to the office of Ms Wiseman, my head teacher. It was fine – I was not in trouble, but what I did not realise was that it was going to be a special day.
Along with a group of young Ambassadors, I was fortunate enough to be invited to attend the launch of the new London 2012 Olympic brand and logo, at Camden.
I, on behalf of all the Youth Ambassadors who went to Singapore with the bid team, made a pledge on stage in front of 400 people. Our pledge was: "Our generation will inspire the next generation to take up sport."
Other people who made pledges on stage included guest celebrities such as Kelly Holmes, Jose Mourinho, Andy Murray, Jamelia and Tanny Grey Thompson. It was an honour to stand alongside these superstars.
The launch was divided into sessions which included inspirational speeches from Lord Sebastian Coe, Denise Lewis (former Olympian), Ade Adepitan (Paralympic Basketball player) and Paul Deighton (LOCOG Chief Executive). The key message was that the 2012 Games would be Everyone’s Games.
Then, when the audience could finally wait no longer, the new logo was revealed. The audience sat in awe as they caught their first glimpses of the icon of the 2012 Olympic Games.
The '2012' in the logo looks almost graffitied, which will attract the youth of today – the adults of tomorrow. It is also very colourful and eye-catching, appearing in many different colours including blue, pink, purple and orange.
The logo seemed very well received by everyone in the room, and all of the students that attended thought it was special, as it was original, creative and the idea of it never being static reminds you of an athlete preparing or warming up for a race.
It was an exhilarating event, and it was an honour to represent Langdon School and all of the young people who went to Singapore. I am looking forward to keeping our promise of involving the next generation in sport, so they can also benefit from the legacy of the 2012 Games.


Comments for this post:
6 Jun 2007, lovelondon said:
Hi
I don't want to cause any upset, particularly amongst the young people involved. However, the logo is so bad and the sense of disappointment and genuine upset is so huge that it really should be scrapped.
The situation for this logo is now irretrievable. Please be brave and bold and admit it was a mistake.
I love Londo and love the Olympics. I loathe this awful blight on the whole project.
Good luck.
11 Jun 2008, 14:47PM, thegoodgerman said:
It is actually something complete new, unusual and very bold for the Olympics.But it is not my personal taste. But London is actually the most trendy, cosmopolitan and exciting city - so it might be not a bad choice to come up with something like that. Best wishes to London 2012!