London 2012 blog

I went to Switzerland yesterday to visit FIFA in their brand new headquarters next to Zurich's zoo.

Charles-Henry Contamine, FIFA's Head of New Media, was extremely helpful and gave us lots of useful insight.

FIFA's World Cup new media team was 60-strong at peak and reached 40 million users during the 2006 World Cup tournament.

The meeting dovetailed with our site visit to UEFA's very impressive new media production facility in London, where they produce live Champions League coverage for 36 mobile operators, a broadband service and an extensive digital library.

Football has invested significant resources in building new media platforms and will reap the long term rewards. We cannot afford to be left behind.

Editing a live match at UEFA requires four pairs of eyes:



Even the meeting rooms at FIFA have a footie theme: