North East

Our vision

The London 2012 Games provide the North East with a global opportunity to celebrate its passion for sport and showcase its world- class places and talented people.

They will inspire participation in sport and physical activity and leave tangible legacies for current and future generations.

How will we achieve our vision?

We will achieve our vision with a network of eight groups delivering one of our regional themes:

• Developing business and procurement – We want to enable North East businesses to be ‘fit for purpose’ to successfully access procurement opportunities in the lead up to, during and after the London 2012 Games.
• Invigorating cultural programmes – We want to ensure that people make the most of the cultural opportunities associated with the London 2012 Games and that these opportunities help people support positive change in their lives.
• Boosting tourism and image – We want to ensure that in the global spotlight afforded by the London 2012 Games the region’s ‘Passionate People and Passionate Places’ campaign is given maximum exposure.
• Providing skills and skilled workers – We want to develop a well-trained, highly qualified and employable workforce capable of meeting the skills demands associated with the London 2012 Games. This will in turn complement the long-term growth and productivity of the regional sports sector and wider economy.
• Nurturing sports talent and improving performance – We want to ensure that regional infrastructure and talent pathways inspire participants to reach their full potential, including future Olympians and Paralympians, before, during and after the London 2012 Games.
• Getting young people active – We want to create an environment within which children and young people will be inspired to believe they could participate and achieve their full potential in sport and physical activity.
• Improving sports facilities – We will work to ensure that a network of world class, accessible regional facilities and support infrastructure is available for the people of North East England, events and visiting teams before, during and after the London 2012 Games.
• Improving health – We want to increase participation in physical activity across the regional population to improve physical and mental wellbeing and reduce health inequalities.

Planning and delivery – making it happen

We work closely with regional partners from across the sporting spectrum and in the public and private sectors, especially One NorthEast and Sport England.

Together we are building a programme to help the region gain as many benefits as possible from the Games – in sport, business, culture and beyond.

A regional forum meets every six months to discuss plans and progress.

Download a PDF of the structure of planning in the North East (PDF, 14kB) 

You can get involved by contacting any one of the regional partners or representatives at One NorthEast or Sport England. These can be contacted via london2012@onenortheast.co.uk