Inspire programme

London 2012’s Inspire programme will help bring the benefits of the 2012 Games to every part of the UK – giving millions the opportunity to participate as never before.

Non-commercial organisations delivering projects and events genuinely inspired by the London 2012 Games can apply to have them recognised through the Inspire programme.

Mirroring our brand values, only the most accessible, participative, inspiring and stimulating projects and events will achieve the mark – across sport, culture, education, environment, volunteering and business skills. Projects and events recognised through the Inspire programme will be awarded the Inspire mark, part of London 2012’s brand family.

Who can apply?

Applications are open to non-commercial organisations who can demonstrate the ability to deliver the project or event and meet the outcomes identified in their application.

The Inspire mark will be awarded to specific projects and events which are:

• Genuinely inspired by the London 2012 Olympic and Paralympic Games. 
• Well planned and managed.
• Fully funded from non-commercial sources and with no commercial association.
• Innovative and inspiring.
• Likely to achieve at least one of our key outcomes. For example, increased participation in grass roots sports.

How can the Inspire mark be used?

Successful projects and events can, subject to licence and approval of artwork, use the Inspire mark on a range of marketing collateral. For example, the cover of a programme or brochure, a poster, and advert or a web-page.

The Inspire mark guidelines (see the 'Related publications' section on this page) form part of the licence agreement and give technical and practical information about use of the Inspire mark. These guidelines are available here for information only.

More information

For education, please contact the LOCOG Education team:

For culture, please contact your local Creative Programmer. Find out more in the Culture section

For other project and event themes, please contact DCMS.