South EastSouth East
Our vision is to create a world-class performance, creating a positive legacy for every young person, business and community in the South East.
Mary McAnally - Chair, South East Sports Board
'Our competitive regional economy and talented workforce, our enterprising and diverse communities, our sporting and cultural heritage and natural assets present opportunities for our region to play a significant role in delivering the Games and creating a sustainable legacy for the South East.'
Achieving our vision
The South East programme is founded on three ambitious outcomes that we have called ‘Triple Gold’. They are:
- New Markets – an economic legacy through creating and promoting new markets opportunities in tourism, environmental technologies, digital technologies and the cultural, creative and sporting industries, as well as the significant procurement opportunities in the run up to the Games through the online tendering system CompeteFor.
- New Aspirations – a cultural, social, educational, skills and volunteering legacy through the creation of opportunities for communities to promote their cultural offer within the UK and overseas, and for individuals to gain new skills – particularly those relevant to the new markets being stimulated though the 2012 Games.
- New Lifestyles – a sport and health legacy, including a healthier workforce through creating and promoting 2012 related opportunities for people to improve work/lifestyle balance.
Planning and delivery
Led by the South East England Development Agency (SEEDA), the South East Partnership for the 2012 Games (SEP), has been formed to deliver a sporting, cultural, social and economic legacy for the South East.
How will we do this?
- Building of the Region’s Strengths: We will build on our regional business and environmental strengths, our visitor economy and our position as the UK’s Gateway region, to achieve significant economic added value during the run up to the 2012 Games and beyond.
- Showcasing the South East’s World Class Offer: We will harness our intellectual capacity, skills and talents to deliver an outstanding welcome to the world. IN so doing we will showcase the South East’s ideas and cultural offer.
- Creating a Sustainable Legacy: We will use Olympic and Paralympic values to achieve a lasting cultural, social, environmental and economic legacy, particularly for those who are most excluded. We will also improve mental and physical health as a result of increased levels of sports participation and physical activity.
The key partners in delivering our vision are:
SEEDA; Sport England South East; Tourism South East; Arts Council England South East; the Government Office for the South East; the South East Strategy Unit; the South East Learning and Skills Council; NHS; Local Authorities and LOCOG.
Contact information
For all enquiries related to the South East’s plans to benefit from the 2012 Games email: southeast@ london2012.com
