East Midlands

Achieving the vision

The East Midlands Strategy For the 2012 Games has six key activity areas:

• Business - Ensuring local businesses are successful in bidding for 2012 contracts, ensuring they have the support and awareness to access these opportunities.
• Children and young people - Maximising the opportunities for children and young people to be a part of the 2012 Games, including participation in sport and cultural activities.
• Culture - Celebrating the region’s cultural diversity through the delivery of the East Midlands Cultural Olympiad, running showcase from 2008 up to 2012.
• Health - Using the Games to raise awareness of the positive aspects of leading a healthy and active lifestyle within sedentary individuals and communities.
• Sport - Creating a legacy of more people taking part in sport and building on the region’s reputation for elite sport and major events
• Visitor Economy - Growing visitor numbers to the region before, during and after the Games, securing a wider East Midlands visitor audience as a lasting legacy.

The strategy also has three embedded themes:

• Employment and skills
• Major events
• Volunteering

Planning and delivery - making it happen

The East Midlands Management Board for the 2012 Games is responsible for directing the region’s activities. 

There is a regional team led by Tracy Croft co-ordinating the delivery of the strategy along with key partners. There are also five county steering groups created and delivering on the region’s key activity areas.

Contact Information

For all enquiries about the East Midlands plans to make the most of the 2012 Games, email: eastmidlands@london2012.com

Further information about 'Championing the East Midlands' can be found at www.emda.org.uk/london2012

See also