It is also important for coaches, trainers, sponsors, fans and young people to speak out more and take a unified stance in the fight. They need to send a stronger message that they will not tolerate the injustice which doping creates.
It is also vital for the Games Organising Committees – like London 2012 – to take part in the movement. In 2012, the IOC will run the anti-doping programme with the London 2012 Organising Committee, which is also responsible for ensuring that a testing laboratory is put together and up and running during the whole period of the OIympic Games.
It is our aim at the IOC, together with WADA, to get everyone involved. As the President said, we have a moral duty to strengthen the credibility of sport. Because doping puts sport at risk of losing credibility with everyone. If we allow this to happen, everyone is cheated - and everyone loses.
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