It's important for new creatives to come through and work with the Cultural Olympiad to produce the next generation of cultural events that can really contribute to a shared experience.
The Cultural Olympiad can strengthen the impact of the Games. By working with the cultural and creative industry and communities it provides a shared inspiration and goal in its 4-year build up as well as afterwards, making the Games more relevant to those very people who live here. It can set in motion initiatives that really last and make a difference to all of our lives in the long-term.
As the UK gears up to welcome the world I believe our cultural richness should be on show as much as our athletes and our city. London is a totally unique place to live and work. It reflects the world.
