With our partners at 2012, our mission is to inspire. We want to arouse a passion, a lifelong healthy addiction to sport!
We'll inspire through our breakthrough product innovations, new technologies, design and style. We'll inspire through making the pursuit of British gold medals our number one priority. And we'll start as we mean to go on - by inspiring through example.
Every generation needs heroes and there's no better inspiration than seeing the world's best athletes achieving the impossible up close. So today across the capital we offered a real taster of what we'll bring to the London 2012 party: the inspirational sight of our sporting heroes demonstrating what they do best and proving that Impossible is Nothing.
This morning adidas turned London's Millennium Bridge into a 100m track for triple World Champion Tyson Gay to run on with 200m World Champion, Allyson Felix. Meanwhile, down on Horse Guards Parade (itself a 2012 sporting venue) a number of London 2012 hopefuls were pole vaulting over a London bus. There were gymnasts on scaffolding down Oxford St and hanging underneath Marble Arch, flash judo in unexpected places and our own Shanaze Reade racing around an Olympic standard BMX course in the middle of the Thames.
If you didn't get to see it live, you can catch all the action at www.adidas.com/london2012
And there will be plenty more happening between now and 2012.
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