We also met with representatives from the Olympic Delivery Authority (ODA), who are building the Park and surrounding infrastructure, and the London Organising Committee (LOCOG), responsible for preparing and staging the 2012 Games.
Both provided the delegates with an overview of the opportunities available, advice about how businesses should go about pitching for contracts and how to maximise CompeteFor (the chosen website for the publication of Games-related business opportunities).
After a successful visit I returned back home to Nottingham and reflected on how the 2012 Games represent a unique chance for companies in the East Midlands to benefit from the development of the Park itself and from the associated services and products required.
A number of regional businesses are already undertaking work for the Games, but, as I witnessed on the visit, there are many others that could potentially benefit.
Therefore I would encourage them to look into the opportunities that are available in staging the world’s biggest sporting event.
The credit crunch is hitting businesses across the UK so it's got to be a good thing these opportunities are available, right? Leave your comments below.
For more information on London 2012 business opportunities and to find out about CompeteFor please visit the London 2012 Business Network.