Blog archive

It seems like only yesterday, but six years ago I was part of the marketing team responsible for the 'Back the Bid campaign' that would help build support across the UK and show the International Olympic Committee how much we wanted to host the 2012 Olymp

I remember the youngest of the models, 13-year-old Ellen Gandy (second from the right in the photo above) from Beckenham, was very nervous having to dive onto trampolines so that we could later super-impose them onto the Thames Barrier.

Since then, I have watched Ellen become a world class athlete and today, six years later, she won a silver medal at the World Swimming Championships in Shanghai.

With only one year to go until the Games, the dream is becoming very real. It would be one of those magical stories of London 2012 if we’re cheering Ellen to a medal in that sparkling new Aquatics Centre, just a short distance away from the Thames Barrier.


12
August