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Jude, Chair of Culture, Ceremonies and Education
De Coubertin lecture shows how the Games could help us through challenging times
Jude, Chair of Culture, Ceremonies and Education
Chairing yesterday evening's proceedings at the annual Pierre de Coubertin lecture held was hugely exciting for me as my role as Chair of the Culture, Ceremonies and Education team is all about delivering Pierre de Coubertin's vision of marrying sport and

The highlights of the evening for me were meeting Antoine de Navacelle, Pierre de Coubertin's great grand nephew and some of the Team GB competitors in the 1948 Olympic Games. Their stories are inspiring and it was an honour for London 2012 to host them and their families.

It fascinating that the UK last hosted in the Games in 1948 at extremely difficult time as the world grappled with the aftermath of WWII, and now we are working to stage them as the world head into tough economic times. What I am sure of is that we will rise to the occasion and deliver fantastic events that the nation will be proud of.

The project can even help us through challenging times - Seb Coe put it perfectly last night while taking questions from the audiences with Dame Kelly Holmes, the BBC's Mark Byford and Jacques Rogge.

He said: 'More than 3,500 people are on the [Games] building site currently, of which 10% had been permanently unemployed. The work safeguards these jobs in an economic downturn.

'Billions of pounds of contracts are available, so this is a very good project to be having at the moment.

'No one would have chosen this [downturn], but the Games could account for 6-7% of economic activity in this city over the next five years, not to mention the impact it could have on other parts of the country.

'That's why we should be on the front foot - in good times or in bad this is a project that really has an extraordinary impact.'

Read Jacques Rogge's speech (PDF, 105kB)


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