Alex, Head of New Media at London 201219 July 2007
I came back from our brand launch late last night, a little the worse for wear, with a big smile on my face. I was, and remain, extremely proud of a first rate group of colleagues who have worked tirelessly for the past two months to stage a major event f
In the course of playing with it over the past few weeks our new media team has enjoyed playing with the flexibility that the whole system around the brand offers.
I’ll let some of our output do the talking.
People who came to the launch yesterday had a sneak preview of a simple mobile application. We’re launching some new functionality at the end of next week using a different treatment of the brand. And our full website will be up in July with yet another treatment. We’re very excited.
Most of all this is a brand to live up to which will force us to deliver a games in a way which no other host city has ever done - not a comfortable blazer badge with "endearing" qualities or cute London skylines but a big statement of intent.
We said we’d be bold. We will be. Would you want it any other way?
Seb Coe explains it's everyone's Games:
Ade Adepitan:
LOCOG Chief Exec Paul Deighton and the logo on a mobile phone:
