To deliver the essential technology for an inspirational and distinctive Games.
We came to the conclusion that our main objectives are fourfold: Foundation, Communication, Information and Participation. We provide the computer systems that allow the London 2012 team their jobs with excellence, be it in the office or the venue. We enable the team to communicate, send and receive information and connect to the world.
During Games-time we will also deliver competition and results information and we provide the means by which the world will access, share and participate in the Games. Internet-based products will inform, engage and encourage participation in the Games. We do all of this while dealing with and meeting the demands of a complex group of partners, stakeholders and consumers.
However, with definite constraints such as time (we can't be late) and budget (we won't be wasteful) there are some things we agreed we won't do:
- We won't provide big, corporate level, solutions where they aren’t necessary.
- We won't be a test bed for the latest technologies.
- We won't focus our efforts on providing the latest whizzy gadgets.
But we will challenge what has gone before in an effort to deliver more service with less money and waste. Our innovations will be directed at improving process and efficiency while maximising sustainability (less paper and less power). This in itself will make us distinctive from previous Games, but on top of this we will stimulate and inspire the youth audience through memorable new media initiatives.
Welcome to the Games for a Digital Age!
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