11th Olympic worldwide partner announced

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11th Olympic worldwide partner announced

28 Jul 2010

The International Olympic Committee (IOC) has announced that Procter and Gamble (P&G) will join The Olympic Partners (TOP) Programme.

P&G will be an official Olympic worldwide partner in the ‘personal care and household products’ category until 2020, including the London 2012 Olympic Games. As part of the agreement, P&G will also partner the IOC and the National Olympic Committees around the world.

IOC President Jacques Rogge said: ‘Procter & Gamble is a first-class company, and we are absolutely delighted to announce that we will be partnering with it until 2020. P&G’s global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience, and its financial support over the next decade will benefit the entire Olympic Movement, including the athletes themselves.’